leasurewood Hills theme park on the border of Norfolk and Suffolk will benefit from a multi-million pound investment thanks to new owners, global private investment firm H.I.G Capital France.
The acquisition of the park was completed on 31st January 2011 after previous owner Compagnie des Alpes announced it would be relinquishing control of seven leisure parks, including Pleasurewood Hills, at the end of last year. All seven parks have been taken over by H.I.G Capital France in partnership with industry expert Laurent Bruloy, who formerly managed water park Aqualud in North West France.
The seven parks will benefit from a joint investment of €20million over five years. For Pleasurewood Hills, it means that the park will launch a host of new attractions over the coming months including a £65,000 indoor ‘Laser Labyrinth’ game, an educational nature trail and a new train station.
To speed up entry for visitors, the car park and queuing facilities will also be re-designed to improve ease of access, especially in peak times.
Alexis Camelin, General Manager of Pleasurewood Hills who was recently appointed in March 2010 says: “This is extremely exciting news for Pleasurewood Hills! The investment will enable us to build on ongoing developments from the past year and further establish our reputation as one of the leading family theme parks in the country”.
The news comes as Pleasurewood Hills completes development of a new conference centre in The Palladium Theatre plus the launch of the Carousel Community Art Project which sees art students from across the region restore 30 carousel horses from one of the park’s favourite family rides.
As well as adding to its wide range of attractions, Pleasurewood Hills will also be able to grant late night opening for corporate events and private hire.
Pleasurewood Hills opens for the new season on Saturday 2nd April 2011.